GASA leadership kick off the summit with a bold call to action to our community, reimagining what's possible in the fight against fraud and rallying our global anti-scam community around one ambitious goal: how might we halve the cost of scams by the end of 2030?

The 50x30 Challenge

Specifically, how might we reduce funds lost globally to scams by 50% as compared to measured 2024 levels by the end of 2030? This goal may be audacious to the point of unreasonableness – but the individuals, businesses, and institutions harmed by this crisis deserve our striving towards an audacious goal.