Clare Messenger is Global Head of Marketing at Aduna. Joining in October 2025 her role has been to co-ordinate industry engagement for the mobile API ecosystem supporting international expansion from a supply and demand perspective. Clare started her career in the media industry heading up commercial teams within the publishing, TV and digital sectors. For over 15 years she has worked in the Telecommunications industry and has led many new strategic projects to drive incremental revenue for Mobile Operators. Clare was a founding member of the UK joint venture Weve - a mobile media and payments business that was owned by Vodafone, TEF and EE. Clare is an expert and avid advocate on using mobile data for fraud prevention and has worked extensively with Mobile Operators globally.