Rochelle Eldridge is the Crew Lead for Safe & Seamless Payments at Commonwealth Bank, where she drives innovation across digital payments and everyday banking experiences. With over a decade at CBA, she has held senior roles in payments, digital acquisition, and retail shopping partnerships. Rochelle also contributes as a practitioner at the University of Sydney Business School and previously served on the board of Karta Gift Cards. She brings a strong background in business transformation, consulting, and financial services, and holds a dual degree in Economics and Asian Studies from The Australian National University.