Impersonation scams are one of the fastest-growing threats facing consumers worldwide and the question of "Is this communication really from who it says it's from?" has never been harder for consumers to answer.

In this main stage session, Amazon unveils anew, global consumer protection initiative designed to help customers demystify authentic communications and avoid impersonation scams. Learn how Amazon is addressing a critical gap in the consumer experience, why the company prioritized speed and global accessibility in its approach, and what this means for every consumer, not just Amazon customers. This is a first look at a solution built to be fast, accurate, and easy to use.