As scams adapt to social and digital platforms, new threats are emerging that challenge traditional prevention methods. In this keynote, Meta leaders Nathaniel Gleicher and Maxime Prades will outline how scam tactics are evolving globally, the responsibilities platforms carry in countering abuse, and the role of policy, enforcement, and technology in protecting users. The session will also highlight the broader ecosystem challenges and why cross-industry collaboration is essential to keeping pace with fast-changing scam networks.